Built for people who run a business

18 kinds of business owner, the tools they run on, and what they ask Well.

Invited investors and the Well team unlock the gallery: every persona's surfaces, tools and knowledge.

Every trade, with the tools it runs on

Largest market first. Portraits are AI generated.

  • Solo consultant who invoices her clients
    Qonto avatar
    Pennylane avatar
    Gmail avatar
    Qonto +11
  • Electrician who quotes, works and invoices from the van
    Qonto avatar
    Gmail avatar
    SMS / WhatsApp avatar
    Qonto +7
  • Wedding photographer who books her season months ahead
    Qonto avatar
    Gmail avatar
    Google Calendar avatar
    Qonto +9
  • Doctor in private practice who keeps her own books
    Qonto avatar
    Gmail avatar
    Google Calendar avatar
    Qonto +8
  • Sports coach who also trains company teams
    Qonto avatar
    Gmail avatar
    Google Calendar avatar
    Qonto +9
  • Owner of a cleaning company with a team on payroll
    Qonto avatar
    Pennylane avatar
    Gmail avatar
    Qonto +8
  • Freelance developer who bills by the day
    Qonto avatar
    Stripe avatar
    Gmail avatar
    Qonto +10
  • Beautician who works in her salon and on home visits
    Qonto avatar
    Gmail avatar
    WhatsApp avatar
    Qonto +8
  • Holding owner with several workspaces
    Qonto avatar
    P
    Pennylane avatar
    Qonto +9
  • Café owner who runs his business from his phone
    Qonto avatar
    Pennylane avatar
    Gmail avatar
    Qonto +9
  • Bike courier who works for several delivery apps
    Qonto avatar
    WhatsApp avatar
    U
    Qonto +5
  • Online shop owner who sells on Shopify
    Qonto avatar
    Gmail avatar
    Shopify Payments / Stripe avatar
    Qonto +10
  • Independent real-estate agent paid on commission
    Qonto avatar
    Gmail avatar
    Google Calendar avatar
    Qonto +7
  • Ride-hailing driver who runs his business between two rides
    Qonto avatar
    Gmail avatar
    WhatsApp avatar
    Qonto +8
  • Baker who runs her own bakery
    Qonto avatar
    Pennylane avatar
    Gmail avatar
    Qonto +7
  • Architect who bills each project phase
    Qonto avatar
    Pennylane avatar
    Gmail avatar
    Qonto +8
  • Agency owner who follows each project's margin
    Qonto avatar
    Pennylane avatar
    Attio avatar
    Qonto +11
  • SaaS founder with a team on payroll
    Qonto avatar
    Stripe avatar
    Pennylane avatar
    Qonto +13
AI portrait standing for saas founders

SaaS founders

A team on payroll, and the admin that comes with it.

The tools they run on
Qonto avatar
Stripe avatar
Pennylane avatar
Qonto +13
@emmaguetta

Truly life changing. For all founders like me who hate admin and would rather build and sell: I've used Well daily for 3 months now on Claude, and now I can use it from my phone while I drink my coffee, while I'm on the metro,…

Early accessTranslated from FrenchView on X
What they ask Well
  • Get your morning brief
AI portrait standing for café owners

Café owners

The business runs from a phone, between two services.

The tools they run on
Qonto avatar
Pennylane avatar
Gmail avatar
Qonto +9
@paulflourens

What wears me out most is admin and invoices, you too? Luckily, I found Well 👀 The idea is pretty crazy: you just send a voice note on WhatsApp: "Make an invoice to Maison Brune for 20 kilos of coffee."…

Early accessTranslated from FrenchView on X
@tivollem

The max low-cortisol setup is your morning coffee and your admin already prepared on WhatsApp lol. Morning brief, who owes you money, invoice dictated by voice: Well prepares, you approve with a yes…

Early accessTranslated from FrenchView on X
What they ask Well
  • Get your morning brief
  • Create a customer invoice by message or voice note and get the PDF back

Our working view of each persona. Invited investors unlock it with their Google account.

Surfaces
Where each persona talks to Well: WhatsApp, email, Chrome, the apps.
Tools
The apps their data lives in, and how widely each is used in France.
Channels
Where Well can reach them first: networks, communities, media.
Use cases
Every request in the registry, scored by reach and impact.
On invitation

Try it on your own admin

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